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I’ve spent 15+ years watching businesses hemorrhage budget on local SEO that looks impressive on paper but fails where it matters: bringing real customers through your door or onto your calendar.
Strategic local SEO execution for business owners who’ve been burned by agencies that optimize vanity metrics instead of outcomes.
I’m a Local SEO Specialist.
I provide expert local SEO services that treat local search as a strategic growth channel—not a checklist of tactics. My approach focuses on three interconnected systems: your Google Business Profile (powering Maps visibility and the local pack), your website’s local relevance signals, and your off-site authority through citations, reviews, and local backlinks.
I specialize in working with businesses where local visibility directly impacts revenue:
If you’re a small business owner looking for affordable local SEO services that actually connect to business outcomes rather than just rankings, you’re in the right place.
I’ve audited hundreds of local SEO campaigns inherited from agencies and consultants. The failure patterns are predictable:
Problem 1: Activity without strategy. They build citations. They optimize title tags. They post on Google Business Profile. But there’s no coherent strategy connecting these activities to business outcomes.
Problem 2: Junior staff execution. You hired based on the senior partner’s pitch. Your account gets handed to someone two years out of college following an SOP they didn’t write.
Problem 3: Metrics that don’t matter. Monthly reports celebrate rankings and traffic. Meanwhile, your phone isn’t ringing more, and your calendar isn’t filling up.
Problem 4: Black-box pricing. What exactly does that monthly retainer buy? The opacity serves the agency, not you.
My local SEO methodology has evolved through 15+ years of client work. It’s built on a simple premise: local search visibility should compound like an investment, not drain like an expense.
Before touching anything tactical, I map your business logic onto local search dynamics. This means understanding which customers are most valuable, which services have the best margins, and which service areas represent real opportunity.
This isn’t fluffy positioning work. It’s the difference between ranking for keywords that drive qualified demos versus keywords that drive unqualified traffic that wastes your sales team’s time.
With strategy locked, we build the foundation that everything else rests on.
For e-commerce clients, this includes platform-specific work: Shopify SEO optimization for Shopify stores, WooCommerce SEO for WordPress sites, product page architecture, category strategy, and faceted navigation handling.
For B2B SaaS, it’s bottom-of-funnel content, comparison pages, integration with product-led growth motions, and account-based content strategies that support enterprise sales.
Once foundation is solid, we focus on signals that separate page-one from also-rans.
If you’re used to agencies that show you traffic charts while your sales team complains about lead quality, this will feel different. I optimize for outcomes, not metrics.
Here’s what you’re actually buying when you hire me versus an SEO agency:
When you work with me, you’re not getting a junior account manager executing a playbook. You’re getting direct access to someone who’s built SEO programs from zero to millions in ARR multiple times.
No layers between strategy and execution. No handoffs where context gets lost. No game of telephone where your business constraints don’t make it to the person doing the work.
When I recommend killing a tactic or pivoting strategy, it’s because I’ve seen the data and understand the trade-offs—not because someone three levels down sent a report up the chain.
Agency retainers for professional SEO services start at $5,000-$15,000/month. Most of that pays for account management, internal meetings, project managers, and overhead. You’re subsidizing their business model.
As a freelance SEO expert, my rates are 40-60% lower—not because I cut quality, but because I don’t have agency infrastructure costs to cover. Every dollar you pay goes into strategic thinking and execution, not overhead.
If you’re evaluating affordable SEO for small business or comparing consultant vs agency pricing, the math is simple: compare deliverables per dollar invested, not total monthly spend.
Agencies optimize for client retention. They’ll spin mediocre results into wins to avoid churn. They’ll show you rankings improvements while ignoring pipeline contribution.
I optimize for referrals. My business grows when clients hit their numbers and recommend me to their networks. That means I’m incentivized to be brutally honest about what’s working and ruthless about cutting what’s not.
If a tactic isn’t delivering ROI, I’ll tell you to kill it—even if it means lower monthly revenue for me. That’s the difference between a strategic partner and a vendor.
Most agencies lock you into 6-12 month contracts. If the relationship isn’t working or your priorities shift, you’re stuck paying for services you don’t need.
I work month-to-month. You stay because the results justify the investment, not because you signed a contract. That keeps me accountable and gives you flexibility as your business evolves.
Here’s what you’re actually buying when you hire me versus an SEO agency:
Your GBP is the single most important asset in local SEO—it powers Maps visibility, local pack rankings, and AI-driven search features.
Why it matters: Fully optimized GBP can drive 30-50% of total lead volume for local businesses.
Say Goodbye to One-Size-Fits-All SEO—Experience SEO Strategies Tailored to Your Unique Business Needs.
Keyword research for local SEO requires understanding search intent at a granular level. ‘Plumber’ searches have different intent than ’emergency plumber near me.’
Why it matters: Targeting wrong keywords wastes months of effort. Proper research ensures you capture demand that converts.
For Shopify stores, this includes platform-specific work: liquid template optimization, app conflict resolution, theme performance tuning, and URL structure optimization within Shopify’s constraints. A Shopify SEO expert who understands these platform limitations is essential.
I don’t just audit your website—we set the stage for your online success with a strategic foundation that only a top-tier SEO firm can provide.
Citations are NAP mentions across the web. Consistency across authoritative directories signals legitimacy to Google.
Why it matters: NAP inconsistency confuses Google and suppresses your local rankings.
Every piece is mapped to buyer intent and built to convert, not just rank. The goal isn’t traffic—it’s qualified pipeline that sales can close.
Your website needs to reinforce local relevance at every level—from technical elements to user experience signals.
Why it matters: On-page signals tell Google what you do and where you serve customers.
Backlinks remain a top local ranking factor. Local link building needs links with geographic relevance, not just domain authority.
Why it matters: Local links from relevant geographic sources send signals generic backlinks can’t replicate.
For SEO for professional services like law firms, accounting practices, consulting businesses, and medical practices, local SEO often delivers the highest ROI of any marketing channel.
Reviews influence both rankings and conversions. A strong review profile improves local pack positioning and click-through rates.
Why it matters: Google confirms reviews are local ranking factors. 88% of consumers trust online reviews as much as personal recommendations.
Whether you’re on Shopify, WooCommerce, Magento, or a custom platform, the goal is the same: get your products in front of buyers with purchase intent and convert them at rates that justify the investment.
The local pack (three-business Map results) captures a disproportionate share of clicks. Ranking here requires specific tactics.
Why it matters: For many businesses, Maps ranking is worth more than position one in organic results.
The goal of B2B SEO isn’t just qualified leads—it’s pipeline that sales can actually close at conversion rates that justify the investment in content and optimization.
I offer three primary engagement structures designed for different needs and stages of local SEO maturity.
Best for businesses ready to commit to sustained local SEO investment with ongoing optimization needs. Full-service execution, monthly strategy sessions, continuous optimization, and direct communication access.
Best for businesses with specific needs or wanting to establish a foundation before ongoing commitment.
To be direct: I’m not for everyone. Setting clear expectations upfront saves both of us time.
I’m probably not a fit if:
If you’re a founder or marketing leader who values clear thinking, direct communication, and accountability to business outcomes, we’ll work well together. If you want a yes-man who never pushes back, you’ll hate working with me.
If you’ve read this far, you’re probably evaluating whether local SEO makes sense for your business—or whether your current approach is actually working.
Here’s what happens when you reach out:
We’ll discuss your current situation, what you’ve tried, and what you’re trying to achieve.
Before our call, I’ll review your GBP, top competitors, and current local visibility.
If I can help, I’ll explain how. If I can’t, I’ll tell you honestly.
Get answers to the most common questions about local SEO services, pricing, and what to expect.
Local SEO services typically range from $500 to $5,000+ per month depending on market competitiveness, number of locations, and scope. Single-location businesses in moderately competitive markets often invest $1,000-2,500 monthly. Project-based work like citation cleanup runs $1,500-5,000. The key is matching investment to realistic return expectations—local SEO should generate measurable ROI within 6-12 months.
A local SEO consultant helps businesses improve visibility in geographically-targeted search results—the local pack, Google Maps, and organic results for ‘near me’ searches. Unlike general SEO practitioners, local SEO consultants focus on Google Business Profile optimization, citation building, local link acquisition, review management, and location-specific content strategy.
Local SEO typically takes 3-6 months to show meaningful ranking improvements, with full results over 6-12 months. Timeline depends on your starting position, competitive intensity, existing local presence quality, and optimization aggressiveness. Some quick wins like GBP optimization can impact rankings within weeks.
Local SEO is often the highest-ROI marketing investment for small businesses depending on local customers. Unlike paid advertising where costs increase with results, organic local visibility compounds over time. For plumbers, dentists, lawyers, and home service providers, local SEO frequently delivers 3-5x ROI within the first year.
Local SEO focuses on location-based searches and Google Map pack, while regular SEO targets broader, non-geographic queries. Local SEO emphasizes GBP optimization, citation consistency, local reviews, and geographic signals. Most local businesses need both working together.
Comprehensive local SEO includes Google Business Profile optimization, citation building, local keyword research, on-page optimization, local link building, review management, local content strategy, and Google Maps optimization. A solid engagement includes competitive analysis and performance tracking tied to business metrics.
Improving GBP ranking here requires optimization across Google’s three local ranking factors: relevance, distance, and prominence. Ensure categories and services match searches. Build prominence through reviews, citations, local backlinks. Tactical optimizations include comprehensive business info, regular posts, review responses with natural keywords, geotagged photos, and Q&A strategy.
Having a website is necessary but not sufficient. Your website provides foundation, but local SEO adds signals Google needs to rank you for location-based searches. Without local SEO, your site might rank for branded searches but miss ‘near me’ queries and Map pack placements.
Google Maps SEO optimizes your business to rank higher in Maps results and the local pack. Maps rankings are influenced by GBP completeness, review quantity and sentiment, citation consistency, and proximity to searcher. Specific tactics include category optimization, keyword-rich review responses, NAP consistency, and local backlinks.
Basic local SEO (claiming GBP, NAP consistency) can be DIY. Competitive markets require sophisticated ongoing optimization most owners lack time to execute. If local visibility impacts revenue and you’re in a competitive market, professional services typically deliver better ROI—even accounting for investment.
Citations are online mentions of your business Name, Address, and Phone (NAP) on other websites—directories like Yelp, industry sites, social platforms, and aggregators. Google uses citation consistency as a trust signal. Building involves claiming listings on relevant directories; cleanup fixes inconsistencies suppressing rankings.
Extremely important—reviews directly influence rankings and conversions. Google confirms review quantity, velocity, and sentiment are local ranking factors. Most consumers read reviews before choosing local businesses. Effective strategy includes generating consistent new reviews and responding professionally with natural keywords.
Local SEO for dentists ranks dental practices for ‘dentist near me,’ ’emergency dentist,’ and specific services. It includes GBP optimization with healthcare categories, dental directory citations, HIPAA-compliant review generation, and service-specific location pages. Unique considerations include patient privacy and competing against corporate chains.
Local SEO for plumbers captures high-intent searches like ‘plumber near me’ and ’emergency plumber.’ It emphasizes GBP with service area configuration, post-job review generation, home service directory citations, and service-specific content. Emergency search nature makes mobile optimization and page speed critical.
Complete your GBP fully—every field, proper categories, quality photos, regular posts. Build review volume and maintain high ratings while responding to every review. Ensure NAP consistency across citations. Develop local backlinks from community organizations and local media. Create location-specific website content. Patience matters—Maps rankings respond to sustained effort over 3-6+ months.
Multi-location SEO manages visibility across multiple business locations simultaneously—individual GBP profiles per location, location-specific website pages, citation consistency across all locations, and scaled review/content strategies. Challenges include brand consistency vs local relevance, duplicate content avoidance, and performance tracking across locations.
Comprehensive audit examines your entire local presence: GBP analysis (completeness, categories, reviews, posts, photos), website local optimization review (location pages, schema, NAP, mobile), citation audit (consistency, accuracy), competitive analysis, review analysis, and local backlink assessment. Should produce prioritized actionable recommendations.
Monthly retainers are most common ($500-5,000+). Project-based pricing works for specific deliverables like citations or GBP optimization. Per-location fees apply for multi-location businesses. Hourly consulting runs $150-400+. Be wary of very cheap providers—quality requires significant expertise. Transparent pricing indicates professionalism.
Restaurant local SEO captures ‘restaurants near me,’ cuisine-specific, and occasion searches. It emphasizes GBP with proper categories, menu integration, reservation links, and regular specials posts. Review management is critical given how heavily diners rely on ratings. Photo optimization showing food quality matters more than most industries.
Legal local SEO optimizes law firm visibility for location-based searches. It includes GBP with attorney categories, legal directory citations (Avvo, FindLaw, Justia), ethically-compliant client reviews, and practice-area location pages. Unique challenges include high competition, expensive keywords, bar advertising rules, and balancing firm vs individual attorney visibility.
Yes, SABs that travel to customers work well with local SEO but face unique requirements. GBP must be configured as service area business with defined territories. Content should target each service area. Citation building maintains consistency without public address. Proximity factor uses service area centroid. Proper configuration is critical.
White label local SEO is services provided by specialists that agencies resell under their own brand. Agencies without in-house expertise use white label providers. The provider handles execution while reseller maintains client relationship. Quality services should be indistinguishable from in-house work.
Evaluate track record with similar businesses, ask for case studies with measurable results, understand who works on your account. Request process documentation. Check their own local SEO presence—can they rank themselves? Avoid guaranteed rankings (impossible) or suspiciously low prices. Transparent reporting on business metrics indicates professionalism.
A comprehensive plan for improving location-based search visibility. Includes competitive analysis, keyword strategy (which searches to target based on volume and intent), channel prioritization across GBP, citations, content, links, timeline and milestones, and measurement framework tied to business outcomes—not just rankings.
GBP management and rank tracking: BrightLocal, Whitespark, Local Falcon. Citation management: Moz Local, Yext, BrightLocal. Competitive analysis: Semrush, Ahrefs. Review monitoring: ReviewTrackers, GatherUp, Grade.us. Technical audits: Screaming Frog, Sitebulb. Most professionals use multiple tools since no single platform excels at everything.
Basic local SEO is achievable if you invest time. Start with claiming and optimizing GBP, ensuring NAP consistency, generating and responding to reviews, and creating location-relevant content. Many businesses see improvement from fundamentals. Competitive markets require advanced tactics—strategic link building, comprehensive citation management—where professional help delivers better ROI.
Real estate local SEO ranks for location-based property and agent searches. Includes GBP with real estate categories, citations on Zillow, Realtor.com, local MLS sites, and neighborhood-specific content demonstrating local expertise. Unique because agents need visibility across multiple neighborhoods while working under brokerage brand.
Track metrics connecting to business outcomes: GBP insights (views, searches, calls, direction requests), local keyword rankings (Maps and pack positions), website traffic from local searches, and conversions. Most importantly, track lead and revenue attribution—can you connect new customers to local search discovery?
NAP consistency maintains identical Name, Address, Phone number across all online mentions. Google uses this as trust signal—matching info across directories confirms legitimacy and location. Inconsistencies (different suite numbers, old phones, varying name formats) confuse Google and suppress local rankings.
Local SEO builds organic visibility without per-click costs—once you rank, traffic is essentially free. PPC provides immediate visibility but requires ongoing budget; stop paying and visibility disappears. Local SEO compounds over time while PPC scales linearly with budget. Most businesses benefit from both: PPC for immediate flow while SEO builds.
Implement systematic process. Identify moment of maximum satisfaction. Make requesting and leaving reviews frictionless: direct links, QR codes, SMS follow-ups, email sequences. Train staff to ask at right moments. Respond to every review promptly and professionally, which encourages others. Focus on consistent velocity over sudden spikes.
