Shopify SEO Specialist
Vancouver.

Vancouver sits close enough to the US border that most serious Shopify stores here sell into both markets, but currency display, shipping thresholds, and duty expectations differ enough between Canada and the US that an undifferentiated page quietly costs conversions on one side. A store with slow load times or broken URL structures loses ground to leaner competitors on both sides of that border.

Shopify forces genuine technical constraints on growing brands. It generates /collections/products/ duplicate URLs by default, and tracking apps inject heavy, render-blocking JavaScript that quietly wrecks Core Web Vitals. A generic marketing agency’s fix stops at a meta-tag update, which moves the needle by roughly nothing.

As a Shopify SEO specialist, I go into the theme code directly: rewriting the native scripts causing canonicalization errors to recover lost link equity and crawl budget, stripping unused app payloads and tuning Largest Contentful Paint so the store loads fast, and building category architecture that funnels commercial intent down to the highest-margin SKUs across both markets.

By avoiding the overhead of a downtown Vancouver agency, the budget goes directly toward senior-level technical execution instead of junior account management.