Elevate Your Website's Rankings: Schedule a Professional SEO Audit to Uncover Hidden Opportunities and Drive Growth.
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Transform Your Online Strategy: Book a Personalized SEO Consultation to Achieve Dominance in Global Search Results.
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If you’re a founder, CMO, or marketing director tired of SEO consultants who promise the world and deliver generic tactics, you’re in the right place.
Over the past 15 years, I’ve built and scaled digital marketing strategies for businesses that needed more than surface-level optimization. My approach combines technical precision with strategic thinking to deliver measurable, sustainable growth—not vanity metrics that look impressive in reports but don’t move the needle on revenue.
As the founder of Digital Elixir Ltd., I’ve worked with enterprise SaaS companies, e-commerce brands, professional service firms, and B2B businesses across multiple industries. The common thread? Each was facing the same challenge: previous SEO efforts had delivered traffic, but not the right traffic. Visitors, but not conversions. Rankings, but not ROI.
That’s the fundamental problem most businesses face when they hire an SEO expert or consultant. They get technical execution without strategic alignment. They get keywords without understanding search intent. They get links without authority building.
I specialize in results-driven SEO consulting and digital marketing strategy for growth-focused businesses that understand marketing is an investment, not an expense. My clients typically fall into these categories:
You need qualified leads, not just traffic. I build content strategies and technical SEO frameworks that target high-intent buyer keywords, align with your sales funnel, and drive demo requests from decision-makers.
Whether you’re on Shopify, WordPress, WooCommerce, or another platform, generic SEO won’t cut it. I focus on product page optimization, category architecture, technical SEO for large catalogs, and conversion rate optimization to turn traffic into revenue.
Complex sales cycles require sophisticated SEO strategies. I work with marketing teams to develop enterprise-level SEO programs that align with your broader growth initiatives and support account-based marketing efforts.
You need qualified leads, not just traffic. I build content strategies and technical SEO frameworks that target high-intent buyer keywords, align with your sales funnel, and drive demo requests from decision-makers.
The businesses that get the most value from working with me share these characteristics: they’re skeptical of traditional SEO agencies, they’ve been burned by over-promises before, they understand their customers deeply, and they’re ready to invest in strategies that compound over time rather than looking for quick wins.
Most SEO consultants focus on rankings without understanding your business model. I start with revenue goals and work backward to build SEO strategies that support actual business objectives.
Getting more visitors means nothing if they’re not qualified. I map search intent to your buyer journey, ensuring every piece of content targets prospects who are actually ready to engage or convert.
Site speed, crawl issues, indexation problems, and poor information architecture silently kill SEO performance. I identify and resolve technical barriers that prevent search engines from properly understanding and ranking your content.
Creating content without a conversion framework is a waste of resources. I build content architectures that guide prospects through awareness, consideration, and decision stages with clear value at each touchpoint.
What works for 50 pages doesn’t work for 5,000. I design scalable SEO systems that maintain quality and strategic focus as your content library and product catalog grow.
I don’t believe in cookie-cutter SEO playbooks. Every business has different competitive dynamics, customer behaviors, and growth constraints. That said, my approach follows a consistent framework that’s been refined through thousands of hours of execution:
Before touching anything technical, I work to understand your business model, revenue drivers, customer acquisition costs, lifetime value, and conversion benchmarks. This financial context shapes every strategic decision. I analyze your competitive landscape not just for SEO, but for positioning and differentiation. Then I map your actual buyer journey—not the idealized version, but how customers really discover, evaluate, and purchase your solution.
Generic keyword research is worthless. I build keyword frameworks that classify search intent (informational, commercial, buyer), map keywords to funnel stages, and identify gaps where your competitors are vulnerable. This isn’t about search volume—it’s about finding the keywords your ideal customers use when they’re ready to buy.
For e-commerce businesses, this includes deep product and category keyword analysis. For service businesses, this means identifying the exact questions prospects ask before hiring a consultant, specialist, or expert in your field.
Technical SEO isn’t glamorous, but it’s non-negotiable. I audit and optimize site architecture, crawl efficiency, page speed, mobile experience, structured data, and indexation. For WordPress sites, I also focus on security and performance optimization. For Shopify and WooCommerce stores, I address platform-specific technical constraints.
The goal is to ensure search engines can efficiently crawl, understand, and rank your content while delivering a fast, seamless experience to users.
Content without structure is chaos. I design topic clusters, pillar pages, and internal linking strategies that establish topical authority and guide users naturally through your site. Every piece of content serves a specific strategic purpose—whether that’s capturing top-of-funnel awareness, nurturing consideration, or closing bottom-of-funnel buyers.
This includes developing FAQ strategies that answer buyer objections, building resource hubs that establish expertise, and creating conversion-optimized landing pages for high-intent keywords.
Content without structure is chaos. I design topic clusters, pillar pages, and internal linking strategies that establish topical authority and guide users naturally through your site. Every piece of content serves a specific strategic purpose—whether that’s capturing top-of-funnel awareness, nurturing consideration, or closing bottom-of-funnel buyers.
This includes developing FAQ strategies that answer buyer objections, building resource hubs that establish expertise, and creating conversion-optimized landing pages for high-intent keywords.
Link building is about earning authority, not buying links. I focus on creating assets worth linking to, building relationships with relevant publications and industry sites, and leveraging digital PR strategies that generate natural backlinks from high-authority sources.
Most SEO specialists focus on execution. They’ll build links, optimize pages, and fix technical issues. But execution without strategy is just activity. Here’s what sets my approach apart:
I question assumptions and build strategies from fundamental truths about your business and your customers. This prevents cargo-cult SEO—doing things because everyone else does them without understanding why.
Before recommending any tactic, I ask: does this support your revenue goals? Does this align with your customer acquisition model? Does this scale?
I explain exactly what I’m doing, why I’m doing it, and what results you should expect. No jargon, no hiding behind complexity, no over-promising.
SEO is a compound investment. Quick wins exist, but sustainable growth comes from building authority and trust over time. I focus on strategies that deliver compounding returns, not vanishing traffic spikes.
Whether you’re running WordPress, Shopify, Wix, or a custom platform, I understand the technical nuances and optimization opportunities specific to your stack.
Over 15 years, I’ve helped businesses achieve outcomes like:
These results didn’t come from tricks or hacks. They came from strategic thinking, disciplined execution, and continuous optimization over extended engagements.
Through Digital Elixir Ltd., I offer comprehensive digital marketing services with deep expertise in:
SEO Consulting & Strategy: Enterprise SEO consulting, technical SEO audits, local SEO for service businesses, international SEO strategy, and ongoing SEO management.
Platform-Specific SEO: WordPress SEO (including WooCommerce), Shopify SEO for e-commerce brands, Wix SEO optimization, and custom platform SEO solutions.
Content Strategy & Marketing: Search-driven content planning, topic cluster development, conversion-focused content creation, and content performance optimization.
Technical Implementation: Site speed optimization, WordPress security and malware removal, structured data implementation, and technical SEO fixes.
Integrated Digital Marketing: PPC management, social media strategy, email marketing, marketing automation, and online reputation management (ORM).
Growth & Conversion: Conversion rate optimization (CRO), lead generation systems, funnel optimization, and marketing analytics.
To be direct: my approach isn’t right for everyone. If you’re looking for cheap SEO services, guaranteed #1 rankings, or overnight results, I’m not your consultant. If you want someone to just execute a list of tasks without strategic input, hire an SEO specialist or freelancer instead.
I work best with businesses that:
If you’ve read this far, you’re likely tired of generic SEO advice and looking for strategic guidance that actually moves your business forward. You want someone who understands the complexities of modern SEO, respects your intelligence, and can translate technical work into business outcomes.
That’s Exactly What I Do.
Whether you need a comprehensive SEO audit to identify what’s holding you back, strategic consulting to align your marketing with business goals, or ongoing SEO management to drive sustainable growth, I can help.
The first step is a strategy call where we’ll:
No pressure, no sales pitch—just a strategic conversation about what it would take to achieve your growth objectives through search.
Ready to discuss your SEO strategy?
Here are answers to the most common questions I receive from prospective clients:
SEO requires specialized expertise across multiple disciplines—technical optimization, content strategy, link building, analytics, and competitive analysis. Hiring a dedicated SEO expert gives you immediate access to 15+ years of experience, proven frameworks, and strategic insight that would take years to develop internally. For most businesses, working with an experienced SEO consultant is more cost-effective than hiring, training, and retaining a full-time specialist, especially when you factor in the opportunity cost of trial-and-error learning.
An SEO specialist typically focuses on execution—implementing technical fixes, optimizing content, building links. An SEO consultant operates at a strategic level, diagnosing root causes, aligning SEO with business objectives, and designing comprehensive growth strategies. You hire a specialist when you know what needs to be done. You hire a consultant when you need someone to figure out what should be done and why. Most businesses benefit from having both strategic guidance and tactical execution, which is why I offer consulting that includes implementation.
You need professional SEO help if: you’re getting traffic but not conversions, your competitors consistently outrank you for valuable keywords, your website has technical issues affecting performance, you’ve plateaued in organic growth, or you’re investing in content without seeing ROI. If you’re spending money on paid advertising because organic isn’t working, hiring an SEO expert can help you build a sustainable, cost-effective acquisition channel that compounds over time.
Look for demonstrated results, not just years of experience. Ask for specific examples of traffic increases, or competitive wins they’ve achieved. Evaluate their strategic thinking—do they ask about your business model and customers, or just talk about technical tactics? Check their communication style—can they explain complex concepts clearly? And assess their transparency—are they honest about timelines, realistic about results, and clear about their process? Avoid anyone who guarantees #1 rankings or promises instant results.
Quality SEO consulting typically ranges from $2,000 to $15,000+ per month depending on scope, business size, and competitive landscape. One-time audits start around $2,500-$5,000. Project-based work varies widely based on deliverables. The cost reflects the level of expertise, strategic depth, and expected ROI. Cheap SEO often means generic tactics, offshore execution, and risky shortcuts. When evaluating SEO consultant pricing, focus on the potential return—what’s the value of capturing 20% more market share or reducing customer acquisition costs by 30%?
It depends on your needs. Hire a freelance SEO expert when you want direct access to senior-level strategic thinking without agency overhead. Freelancers offer more personalized attention, faster communication, and often better cost-effectiveness for mid-market businesses. Choose an agency when you need diverse specialists (content writers, developers, link builders) working on different aspects simultaneously, or when you require enterprise-scale resources. Many businesses find the best results come from hiring an experienced consultant who can coordinate specialized talent as needed.
Most SEO consulting engagements follow one of three models:
Realistic SEO timelines: you’ll see initial improvements in 3-6 months, significant traction in 6-12 months, and substantial compound returns after 12-18 months.
Quick wins exist (fixing critical technical issues, optimizing high-performing pages), but sustainable organic growth requires time for content to rank, authority to build, and strategy to compound.
Anyone promising top rankings in 30-60 days is either targeting low-competition keywords or using risky tactics. SEO is a long-term investment, not a short-term campaign.
Yes. Each platform has unique technical constraints and opportunities.
Shopify SEO requires optimizing for large product catalogs, managing duplicate content, and working within platform limitations.
WordPress SEO offers more flexibility but requires proper security, performance optimization, and plugin management.
Wix SEO has improved dramatically but still has specific technical considerations.
A qualified SEO expert understands these nuances and optimizes accordingly. The strategic foundation remains the same, but tactical implementation varies significantly by platform.
A technical SEO specialist focuses exclusively on-site architecture, crawl optimization, structured data, page speed, and other technical factors that affect search engine access and understanding. A general SEO expert (or strategist) covers technical SEO plus content strategy, link building, keyword research, and conversion optimization. Most businesses need both capabilities. If your site has complex technical issues (JavaScript rendering, large-scale migrations, advanced schema), hire a technical SEO specialist. For comprehensive growth, work with an SEO consultant who can handle or coordinate all aspects.
No ethical SEO consultant guarantees specific rankings—Google’s algorithm includes hundreds of factors, many outside any consultant’s control. I can guarantee strategic rigor, technical excellence, and continuous optimization. I can commit to transparent reporting and measurable progress toward goals. But anyone promising guaranteed #1 rankings is either lying or planning to target irrelevant, low-competition keywords. What I will promise: if we follow proven strategies consistently, you’ll see meaningful improvement in qualified organic traffic, competitive positioning, and revenue from search.
E-commerce SEO prioritizes product page optimization, category architecture, site speed for large catalogs, and conversion rate optimization. The goal is immediate sales. B2B SEO focuses on thought leadership, topical authority, long sales cycles, and lead quality over volume. Content strategies differ dramatically—e-commerce needs product descriptions and category pages optimized for transactional keywords, while B2B requires educational content, case studies, and solution-focused pages targeting commercial intent. Both require solid technical foundations, but the strategic approach and measurement frameworks are distinct.
I use enterprise-grade tools for different aspects of SEO: keyword intelligence platforms for search demand analysis, technical SEO crawlers for site audits, analytics and attribution systems for performance tracking, user behavior tools for conversion optimization, and search console data for Google-specific insights. The tools matter less than the strategic thinking that guides their use. Many consultants hide behind complex dashboards—I focus on extracting actionable insights that drive business decisions.
I measure what matters for your business: organic traffic growth (qualified visitors, not vanity metrics), keyword rankings for target search terms, conversion rates by traffic source, revenue attribution to organic channels, and competitive share of voice. For e-commerce, we track product page performance and category rankings. For B2B, we measure lead quality and pipeline contribution. The specific KPIs depend on your business model, but the principle remains: SEO exists to drive business outcomes, not just improve website metrics.
Not necessarily. A senior SEO consultant like myself handles strategy across all three areas and coordinates execution. For large-scale projects, I’ll recommend bringing in specialized talent (content writers, developers, outreach specialists) as needed. Most mid-market businesses benefit from an integrated approach where one strategic lead ensures all tactics align with the overall growth plan. This prevents the common problem of having great technical SEO but weak content, or strong link building that doesn’t support conversion goals.
I focus on earning high-quality links through asset creation, digital PR, and relationship building—not buying links or using manipulative tactics. This includes creating research-backed content that naturally attracts links, building strategic partnerships in your industry, leveraging newsworthy angles for media coverage, and contributing expert insights to relevant publications. The goal is to build sustainable authority that withstands algorithm updates. Quality always trumps quantity. One authoritative link from a respected industry publication is worth hundreds of low-quality directory submissions.
International SEO requires proper technical implementation (hreflang tags, URL structure, hosting), localized content strategy, and market-specific keyword research. I don’t just translate content—I adapt it for local search behavior, cultural nuances, and competitive dynamics in each target market. For businesses expanding globally, this includes researching search volume and competition by country, optimizing for local search engines where relevant, and building authority in each geographic market through localized link building and content.
Yes. Local SEO requires a different strategic approach focused on Google Business Profile optimization, local citation building, review management, and location-specific content. For service businesses with physical locations or service areas, local SEO can drive highly qualified leads from nearby prospects actively searching for your services. This includes optimizing for ‘near me’ searches, building location-based landing pages, and earning local backlinks from community organizations and regional publications.
Content is the vehicle for targeting keywords, establishing authority, and converting visitors. But random blog posts won’t move the needle. I build content strategies based on topic clustering, search intent mapping, and funnel alignment. Every piece of content serves a specific purpose—whether that’s capturing top-of-funnel awareness, answering mid-funnel questions, or closing bottom-of-funnel buyers. The key is creating content that serves both search engines (targeting valuable keywords) and users (providing genuine value that drives action).
I monitor official announcements from Google, track industry research and case studies, participate in professional SEO communities, and run continuous tests across client sites. More importantly, I focus on fundamental principles that remain constant despite algorithm changes: create valuable content for users, build genuine authority and trust, maintain technical excellence, and earn quality links naturally. When you focus on these fundamentals rather than trying to game short-term algorithm quirks, your SEO remains resilient through updates.
White hat SEO follows search engine guidelines and focuses on long-term, sustainable growth. Black hat SEO uses manipulative tactics (buying links, cloaking, keyword stuffing) that violate guidelines and risk penalties. Grey hat operates in the middle—technically against guidelines but less egregious. I exclusively practice white hat SEO because the risk-reward ratio of shortcuts is terrible. A penalty can destroy years of work overnight. The businesses I work with need reliable, sustainable growth—not risky tactics that might work temporarily but ultimately harm their online presence.
Yes, but it requires sophisticated strategy. In saturated markets, you can’t compete head-on for the most competitive terms immediately. Instead, I identify strategic opportunities: long-tail keywords competitors ignore, content gaps in their coverage, technical weaknesses you can exploit, and niche segments you can dominate. We build authority systematically, starting with achievable wins and progressively targeting more competitive keywords as your domain authority grows. It takes longer and requires more investment, but it’s absolutely achievable.
Critical. Google uses mobile-first indexing, meaning it primarily uses the mobile version of your content for ranking. Beyond SEO, mobile experience directly impacts conversion rates—slow, frustrating mobile experiences kill conversions regardless of rankings. I ensure sites are genuinely mobile-optimized: fast load times, easy navigation, readable text without zooming, and streamlined conversion paths. This isn’t just about responsive design—it’s about creating an experience optimized for how mobile users actually interact with content.
They’re inseparable. Traffic without conversions is worthless. I optimize both simultaneously: SEO brings qualified visitors targeting keywords with commercial or buyer intent, while CRO ensures those visitors take action once they arrive. This includes optimizing landing page copy, improving site navigation, reducing friction in conversion paths, and testing elements that impact user decisions. The businesses that win combine strong SEO to capture demand with strong CRO to convert that demand into revenue.
It depends on scale and stage. For most businesses under $20M in revenue, working with an experienced external SEO consultant is more cost-effective and delivers better results. You get senior-level expertise without the overhead of salary, benefits, and training. Once you reach sufficient scale, you might hire in-house to execute daily optimization while keeping an external consultant for strategic guidance. The hybrid model—in-house coordinator working with an expert consultant—often delivers the best results at any size.
Startups need to establish initial authority and capture low-hanging fruit quickly while building toward long-term positioning. I focus on finding underserved niches, creating category-defining content, and building strategic partnerships for early links. Established businesses usually need to scale what’s working, fix technical debt, and defend against competitive threats. The strategic frameworks are similar, but priorities, timelines, and resource allocation differ significantly based on your current market position and growth stage.
My audits go beyond technical checklists. I analyze technical infrastructure, content quality and strategy, competitive positioning, backlink profile, and conversion optimization. But I don’t just list problems—I prioritize fixes by impact and effort, provide actionable recommendations, and create an implementation roadmap. The goal is to deliver a strategic blueprint for growth, not just a list of broken things. Audits typically include immediate quick wins, mid-term optimization opportunities, and long-term strategic initiatives.
WordPress security and SEO are interconnected. A compromised site can lose rankings, get penalized, or have malware injected that damages user trust. I handle WordPress malware removal, implement security hardening (firewall, login protection, regular updates), and ensure sites maintain both security and performance. This includes selecting secure hosting, using trusted plugins, implementing regular backups, and monitoring for vulnerabilities. Security isn’t an afterthought—it’s foundational to sustainable SEO success.
Social media doesn’t directly impact rankings (social signals aren’t ranking factors), but it indirectly supports SEO through content distribution, brand visibility, and link opportunities. Strong social presence helps amplify content, attract potential link sources, and drive traffic that can generate natural backlinks. I integrate social media into broader content distribution strategies, but never mistake social activity for SEO strategy. They complement each other but serve different purposes in your marketing mix.
Yes. SEO and PPC work best together: PPC provides immediate traffic and conversion data that informs SEO strategy, while SEO builds sustainable organic presence that reduces dependence on paid ads. I can manage both channels or coordinate between your PPC team and SEO efforts to ensure keyword strategy aligns, landing pages optimize for both channels, and you capture maximum search visibility across paid and organic results. For businesses just starting, PPC can fund SEO investment by driving immediate revenue while organic builds.
SEO isn’t a one-time project—it requires continuous optimization. Ongoing support includes monitoring performance and algorithm updates, identifying new keyword opportunities, optimizing existing content, addressing technical issues as they arise, building authority through content and links, and testing improvements to conversion paths. I provide regular reporting on progress toward goals, strategic recommendations based on performance data, and proactive adjustments to capitalize on market changes or competitive shifts.
SaaS SEO requires understanding long sales cycles, complex buyer journeys, and the importance of product-led content. I focus on: targeting high-intent keywords used by qualified prospects, creating comparison and alternative pages, building educational content that demonstrates product value, optimizing for trial signups and demo requests, and developing use-case-specific landing pages. The goal is generating qualified leads, not just traffic. SaaS buyers do extensive research before purchasing—your content must address their questions at every stage.
Online reputation management (ORM) is crucial for protecting your brand. I monitor brand mentions and search results, identify and disavow toxic backlinks, work to suppress negative content through strategic SEO, build positive content to push negative results down, and help address legitimate concerns that created negative coverage. For serious reputation issues, I coordinate with PR and legal teams to implement comprehensive response strategies. The goal is ensuring your brand’s first-page search results accurately reflect your business quality.
